Denita Rodrigues

Performance Marketer | Digital Marketing Strategist | Growth Enthusiast

I help brands grow through data-driven ads, creative strategy, and meaningful digital impact.

I’m a results-driven marketer passionate about scaling businesses through paid ads and smart digital strategies.

About me

I’m Denita Rodrigues, a passionate Performance Marketer and Digital Marketing Strategist who loves helping brands grow through creativity, strategy, and data. As a B.Com graduate with a deep interest in the digital space, I’ve developed strong knowledge across Meta Ads, Google Ads, SEO, and funnel strategy — crafting campaigns that connect, convert, and deliver measurable results.

I believe marketing is not just about impressions or clicks, but about understanding people — their needs, emotions, and journeys. That’s what drives me to create meaningful campaigns that make an impact.

What I Bring to the Table:
✅ Strong foundation in Paid Marketing (Meta & Google Ads)
✅ Strategic mindset for growth and lead generation
✅ Creativity backed by analytics
✅ Constant learner with a passion for modern marketing tools

When I’m not exploring marketing trends, you’ll find me singing, brainstorming ideas, or dreaming up new ways to help businesses grow and shine online. 🎵✨

Skills & Expertise

A blend of creativity, strategy, and performance.

Performance Marketing

Skilled in running data-driven ad campaigns across Meta (Facebook & Instagram) and Google Ads, focusing on maximizing ROI, optimizing budgets, and scaling campaigns strategically.

Strategy & Analytics

Experienced in creating full-funnel strategies — from awareness to conversion. Strong understanding of ad metrics, insights, and campaign reporting for performance improvement.

Digital Marketing & SEO

Strong foundation in SEO and organic marketing with skills in keyword research, on-page optimization, and social media management to improve visibility and engagement.

Creative & Communication

Skilled at blending storytelling with strategy to craft compelling ad copies, visuals, and campaigns that emotionally connect, inspire action, and drive meaningful clicks.

My Portfolio

A showcase of campaigns and strategies I’ve created, practiced, and refined to strengthen my expertise as a Performance Marketer.

1️⃣ Marketing Agency Lead Generation Campaign (Test Campaign)

🎯 Objective: Generate high-quality leads for a marketing agency offering professional website development services.
💻 Platform: Meta Ads (Facebook & Instagram)
🧩 Strategy: Created a lead generation campaign targeting business owners, startups, and freelancers interested in improving their online presence. The ad featured a “Get a Free Website Audit” offer to attract serious inquiries and position the agency as a trusted expert.
📈 Results: 3.11% CTR | ₹127.88 CPL | 16 leads

2️⃣ Real Estate Lead Generation Campaign

🎯 Objective: Generate high-quality leads for a real estate project offering premium apartments in Mangalore.
💻 Platform: Meta Ads (Facebook & Instagram)
🧩 Strategy: Tested 3 ad sets targeting different locations across India to identify potential buyers interested in Mangalore properties. Implemented Dynamic Ads featuring property visuals, offers, and localized messaging to improve engagement and lead relevance.
📈 Results: 1.3% CTR | ₹367.93 CPL | 494 simulated leads | The Mangalore-focused ad set delivered the highest conversions.

3️⃣ Real Estate Lead Generation Campaign – Plots

🎯 Objective: Generate qualified leads for a real estate project offering residential plots in Mangalore.
💻 Platform: Meta Ads (Facebook & Instagram)
🧩 Strategy: Created a lead generation campaign using one ad set with open targeting to reach a broad audience across Karnataka and nearby metro cities. Tested 4 different ad creatives — each highlighting unique selling points such as location, investment potential, and lifestyle benefits. Used Dynamic Ads to automatically showcase the most relevant property visuals and offers to each viewer.
📈 Results: 0.9% CTR | ₹847.25 CPL | 230 simulated leads

Testimonials

What mentors, peers, and collaborators say about working with me.

Denita has a sharp marketing mindset and an eye for creative details. She brings clarity to campaigns and understands how to connect strategy with results. Working with her has been effortless and inspiring.

Raneesh Founder, Highlister

Denita learns fast and executes with precision. She’s focused, reliable, and always goes the extra mile to make sure her work adds value. A true professional in the making.

Maya Fernandes Digital Marketing Mentor

Denita quickly understood our campaign goals and delivered creative strategies that made a real difference. Her enthusiasm and problem-solving approach make her a valuable asset to any marketing team.

Amit Shetty Marketing Director, Highlister

Let’s build something that doesn’t just get clicks — it creates impact.

I blend strategy with storytelling to turn ads into growth engines and ideas into measurable success.